GAME:IN - Expanding the business for a local gaming center

Project Blog

The brief

Game:In is a gaming center focused on the ever growing demand in e-sports in Luleå. The challenge Game:In wants to tackle with you is simply: How do they expand their business?

The background

Game:In started their business in Luleå and opened their doors to the public in mid-January 2017. They have had an increase of customers of around 30% every month up to this day. Recently they expanded their business and bought another 20 gaming computers to meet the increasing demand. In addition to their day-to-day business (renting out consoles, computers, car racing stations and VR) they arrange competitions, LANs, birthday parties, events for companies, technical equipment rental and weekend tournaments.

The problem

The challenge Game:In wants to tackle with you is: How do they expand their business? Is it through new marketing, events, services, products, business models or something completely different?