GAME:IN - Expanding the business for a local gaming center
Game:In is a gaming center focused on the ever growing demand in e-sports in Luleå. The challenge Game:In wants to tackle with you is simply: How do they expand their business?
Game:In started their business in Luleå and opened their doors to the public in mid-January 2017. They have had an increase of customers of around 30% every month up to this day. Recently they expanded their business and bought another 20 gaming computers to meet the increasing demand. In addition to their day-to-day business (renting out consoles, computers, car racing stations and VR) they arrange competitions, LANs, birthday parties, events for companies, technical equipment rental and weekend tournaments.
The challenge Game:In wants to tackle with you is: How do they expand their business? Is it through new marketing, events, services, products, business models or something completely different?